Our Marketing Plan

Maxine and Marti strategically market their listings variedly throughout the renowned publications featured below. Utilizing these outlets appropriately in order to market to the desired audience, Maxine and Marti continue to embrace the traditional style of marketing with choice advertisement in well known publications.

Dream San Diego

Published on glossy, heavy-weight paper, this “coffee table book” quality publication features luxury real estate listings in the greater San Diego area. Dream Homes magazine has over 2000 local distribution locations and has been used by top producing agents for over 15 years as a way to locally promote their premiere listings.

Premier

San Diego Premier Properties & Lifestyles showcases premier San Diego properties as well as services and products that appeal to those same buyers. This high-end publication features topical real estate updates and luxury lifestyle articles. Distributed to select sites in affluent areas and through a direct mail campaign, Premier reaches an exclusively targeted, wealthy audience with extraordinary buying power in San Diego and across the country.

Masterpiece

Prudential California Realty's presentation of Masterpiece Properties showcases luxurious Prudential real estate throughout San Diego County. Derived from the style of Dream Homes magazine, Masterpiece Properties offers a condensed version of the tasteful array of homes featured in Dream Homes magazine while still fully presenting the exquisiteness of each Prudential home.

Mega Dream

Mega Dream Homes, equals the production quality of it sister publication, Dream Homes, but showcases only properties priced at $10 million and above. Mega Dream Homes has an elite, hand selected and targeted distribution system allowing it to reach the only 22,000 people in the United States with the money to purchase a “Mega property”.

Fine Homes and Estates

Fine Homes and Estates is an aesthetically appealing publication designed to promote luxury homes both locally and nationwide. With over fifteen years in the business, the publishers of Fine Homes & Estates own numerous real estate magazine territories and independent real estate titles, helping Realtors promote their listings from California to the East Coast.

Unique Homes

Published bi-monthly, Unique Homes showcases the best and most comprehensive collection of luxury homes and estates available for purchase with editorial focusing on all aspects of the high-end real estate experience, providing insight into the trends, the places and the people that make up the fascinating luxury home market. Available on newsstands or via paid subscription, Unique Homes reaches consumers in all 50 states and in more than 80 countries around the world.

Ranch & Coast

Self described as “San Diego’s Luxury Lifestyle Magazine”, Ranch and Coast magazine features articles that specifically target the interests of the residents of the ultra-affluent coastal communities. 90% of their readers have a net worth of $2 million or more. Ranch and Coast is mailed to only the top income residences in all of North County, with a distribution of 37,000 copies each month.

San Diego Magazine

San Diego Magazine is a glossy, high-end city, luxury lifestyle publication. Created nearly six decades ago, it has a long established and desirable audience due in large part to award-winning editorials, paid targeted circulation and an influential and affluent readership including San Diego's wealthiest residents. With a monthly circulation of 54,000, San Diego Magazine articles focus on lifestyle, real estate, politics and art stories.

La Jolla Light

Through weekly home delivery and newsstand distribution, the La Jolla Light reaches over 20,000 interested readers living in the 92037, 92109, 92122 zip code areas. A member of the San Diego Suburban Newspaper network, along with the Del Mar Times, Rancho Santa Fe Record, Solana Beach Sun and Carmel Valley Reader, the La Jolla Light is a favorite community resource for local news and events.

Del Mar Times

Every Friday a new edition of this popular hometown newspaper is published and over 7500 copies of the Del Mar Times end up in the hands of 92014 residents through weekly home delivery or newsstand distribution. Locals regularly turn to the Del Mar Times for timely articles on community events, area open houses, local news and feature stories highlighting the activities of their fellow citizens.

Print advertising results are down 70% and internet shoppers have soared nearly 90%, exposing a new future for real estate marketing. With the new sophisticated style of marketing via the internet, realtors are now able to reach thousands of individuals through websites, blogs, and other new-age techonology, all of which Maxine and Marti have utilized to successfully reach today's shoppers.

GELLENS WEBSITE

*Provides a common gateway for all our listings.
*Invites consumers to search OVER 23,000 homes.
*Generates excellent buyer leads for our listings.

COMMUNITY BLOGS

*Excellent Community Resource.
*Targets LUXURY HOME buyers world wide!
*Top of Google for many La Jolla search terms.
*The VOICE for La Jolla on the Internet!

17 LA JOLLA NEIGHBORHOOD WEBSITES

*Give the BUYERS exactly what they are seeking.
*Instantly updated with all new listings.
*Strategy to totally dominate the market.

SPEED TO RESPONSE IS KEY!

*All internet activity is immediately communicated to our cell phones.
*First agent to contact a buyer earns the business!

Maxine and Marti are members of the San Diego Board of Realtors and the La Jolla Real Estate Brokers Association, and their connections, stellar sales performance and well-established name has earned them national and local awards for top production. They were Prudential Real Estate Associates' number one national producers in 1995 and 1998, and have received its prestigious Pinnacle Award for Top 10 ranking 11 times in the past 12 years among the nearly 58,000 Prudential Real Estate agents nationwide.

Client Appreciation Day at Del Mar Races

A long standing tradition, Maxine and Marti show their gratitude and appreciation towards their clients with a day at the races. Maxine and Marti keep in contact with their clients even as their network continuously expands in hopes of establishing solid and long-lasting relationships and connections.