List With Us
There is no better choice you can make for listing your luxury real estate than selecting Maxine & Marti Gellens to represent you and your property.
Their stellar sales performance is recognized locally and nationally, having ranked for ten years among the top ten out of more than 58,000 agents affiliated with The Prudential Real Estate Company nationwide. There are many benefits a seller acquires when choosing Maxine & Marti as their listing agent, including their experience and knowledge of how to market a client’s luxury property in distinguished publications such as Unique Homes, with distribution to an affluent population as well as an International market. Other outstanding publications include Dream Homes, Ranch & Coast, and San Diego Magazine.
Maxine & Marti know the marketplace, utilize innovative methods of selling property, and know how to attract buyers from all over the world. And those relationships they have cultivated and networked through the years are a valuable resource. The power of the Multiple Listing Service (MLS) also cannot be underestimated nor can a professionally designed website, such as the Gellenses. The piece de resistance will always be their brilliant negotiating techniques and the homes that have been bought and sold as a result. And with all their talents, they never lose their humanity.
Our Marketing Plan
Traditional – Internet – Networking
Traditional Media Advertising
Maxine and Marti strategically market their listings variedly throughout the renowned publications featured below. Utilizing these outlets appropriately in order to market to the desired audience, Maxine and Marti continue to embrace the traditional style of marketing with choice advertisement in well known publications.
Published on glossy, heavy-weight paper, this “coffee table book” quality publication features luxury real estate listings in the greater San Diego area. Dream Homes magazine has over 2000 local distribution locations and has been used by top producing agents for over 15 years as a way to locally promote their premiere listings.
San Diego Premier Properties & Lifestyles showcases premier San Diego properties as well as services and products that appeal to those same buyers. This high-end publication features topical real estate updates and luxury lifestyle articles. Distributed to select sites in affluent areas and through a direct mail campaign, Premier reaches an exclusively targeted, wealthy audience with extraordinary buying power in San Diego and across the country.
Prudential California Realty’s presentation of Masterpiece Properties showcases luxurious Prudential real estate throughout San Diego County. Derived from the style of Dream Homes magazine, Masterpiece Properties offers a condensed version of the tasteful array of homes featured in Dream Homes magazine while still fully presenting the exquisiteness of each Prudential home.
Mega Dream Homes, equals the production quality of it sister publication, Dream Homes, but showcases only properties priced at $10 million and above. Mega Dream Homes has an elite, hand selected and targeted distribution system allowing it to reach the only 22,000 people in the United States with the money to purchase a “Mega property”.
Published bi-monthly, Unique Homes showcases the best and most comprehensive collection of luxury homes and estates available for purchase with editorial focusing on all aspects of the high-end real estate experience, providing insight into the trends, the places and the people that make up the fascinating luxury home market. Available on newsstands or via paid subscription, Unique Homes reaches consumers in all 50 states and in more than 80 countries around the world.
San Diego Magazine is a glossy, high-end city, luxury lifestyle publication. Created nearly six decades ago, it has a long established and desirable audience due in large part to award-winning editorials, paid targeted circulation and an influential and affluent readership including San Diego’s wealthiest residents. With a monthly circulation of 54,000, San Diego Magazine articles focus on lifestyle, real estate, politics and art stories.
Through weekly home delivery and newsstand distribution, the La Jolla Light reaches over 20,000 interested readers living in the 92037, 92109, 92122 zip code areas. A member of the San Diego Suburban Newspaper network, along with the Del Mar Times, Rancho Santa Fe Record, Solana Beach Sun and Carmel Valley Reader, the La Jolla Light is a favorite community resource for local news and events.
Introducing “Luxury Properties”, a new publication designed by Prudential California Realty specifically for properties selling for $4 Million & above under the agency of Prudential California including La Jolla, Rancho Santa Fe, Del Mar; Los Angeles; Santa Barbara; Orange County, and other Prudential offices in So. California that meet the criteria. Maxine and Marti Gellens, along with many other top Agents, have worked with Prudential to develop a new division devoted exclusively to these properties. A website has been created at www.luxsocal.com that you may explore for further information.
Although there are numerous sources where buyers can find information about homes for sale, increasingly buyers find their homes online. Below are statistics from the National Association of Realtors 2009 Profile of Home Buyers & Sellers Report with regard to the home search process and the use of the Internet:
- 90% of buyers used the Internet to search for homes, 76% did so frequently.
- Searching online was the very first step in the buying process for most buyers.
- In 2009, 36 percent of buyers reported that they found their home online, up from 32 percent last year.
- An additional 36 percent of recent buyers found their home through their real estate agent, up from 34 percent last year.
- Sixty percent of home buyers used multiple listing services (MLS) websites; the most frequently used online resource.
Our Online Strategy
We were among the first realtors in San Diego to embrace technology by offering virtual tours of our listed properties on our website. We continue to grow with technology, with our commitment to use the latest innovations as well as marketing tools that are tried and true. Below is a summary of the various online marketing tools we employ to maximize web presence of your home.
Extensive Exposure on Websites
Our website at www.gellens.com, gives easy access to all our listings as well as a comprehensive look at each one through a “virtual tour.” Our website is not only attractive to the eye it is extremely “user- friendly,” which increases your home’s exposure. We employ a search engine optimization company to help ensure that our website is displayed on the first page of the major search engines, such as www.yahoo.com and www.google.com.
Our database of over 2,000 Buyers, Investors, Real Estate Agents and Brokers receive details of your property and open house information via emails from Maxine & Marti.
Social Networking & Blogging
You will find profiles of Maxine & Marti on many Social Networking websites including facebook, Twitter, LinkedIn, ActiveRain, ZoomInfo and Real Estate Global Network. Social media marketing is the process of promoting our website through social media channels; it is a powerful strategy that keeps us in day-to-day contact with other real estate professionals, contacts, clients, buyers and investors. In addition, it allows us to inform our network instantly of new listings and allows us to share real estate news and resources. Social communities are a great source of web traffic on top of the traffic we are already receiving from search engines. We regularly blog on the housing marketing, real estate trends and our Coastal San Diego life and have become a trusted social real estate news resource. Our social networking and blogging strategy has allowed us to expose our website to large groups of people spontaneously, gain attention and a tremendous amount of traffic to our listings.
The statistics show the importance of having as much Internet presence as possible. Our online strategy creates exposure for your listing, awareness of the Gellens and the properties they represent. Your listing will be distributed to over 7 million Internet home shoppers through our syndication feeds with other home search websites, and can be accessed through over 30 websites, some of which are listed below:
Craigslist.com – Re-posted every 3 days for maximum exposure
YouTube.com – Virtual tour of listing
Facebook.com – La Jolla California Real Estate
Yahoo.com – Real Estate
MSN.com Real Estate
BankofAmerica.com Real Estate
Maxine and Marti are members of the San Diego Board of Realtors and the La Jolla Real Estate Brokers Association, and their connections, stellar sales performance and well-established name has earned them national and local awards for top production. They were Prudential Real Estate Associates’ number one national producers in 1995 and 1998, and have received its prestigious Pinnacle Award for Top 10 ranking 11 times in the past 12 years among the nearly 58,000 Prudential Real Estate agents nationwide.
Maxine and Marti sponsor local projects for the betterment of the community. These projects include:
Jewish Film Festival
Del Mar Foundation
Del Mar Powerhouse Baseball Club
Girl Scout Advisory Committee and Gold Awards Program
Client Appreciation Day at Del Mar Races
A long standing tradition, Maxine and Marti show their gratitude and appreciation towards their clients with a day at the races. Maxine and Marti keep in contact with their clients even as their network continuously expands in hopes of establishing solid and long-lasting relationships and connections.
We would be pleased to work with you in the marketing and the sale of your property and anticipate bringing you a qualified buyer and a closed sale.